YOUR RELEASE. A CLEAR NEXT MOVE.

Your song is out.
What do you post next?

You have already shared the artwork and the link. Now you need a plan for the next few weeks.

Tell FRWRD about the song, what you have to work with and how much time you can give it. Your plan tells you what to make next and why. Add your results as you go, and FRWRD uses them to help decide what to keep, what to change and what to try next.

Build my release plan See Sienna’s next move

Planning before release day? Start in the same Release Room. Already a member? Log in.

Know what to make.

A clear task, format and starting point.

Know why it matters.

Direction built around your song and resources.

Know what changes next.

Updated steps when usable results support a change.

Hypothetical walkthrough

Meet Sienna.
See the next move.

Her single After the Afterparty has been out for two weeks. She’s comfortable performing, has fans who opted in to her emails, and can make four good posts a week. She needs a clear plan for what to do after the announcement.

DAY 46 INSTAGRAM REEL · ABOUT 25 MINUTES

Post the chorus, not another cover-art announcement.

Today’s move

Film the 0:42–0:58 section as one vertical performance. Start with the singing. No talking intro or title card. Use the phone and space already available.

Use one stable shot. Keep the voice and delivery in focus.
If you add on-screen text, use the song title: After the Afterparty.
Post the Reel. Check the listening page in your bio. Add a Story link sticker only if that control is available.

Caption idea

After the Afterparty is out now. Full song in my bio.

This example assumes the song is available and the bio link works.

Why this move

Performance is one of Sienna’s strengths. Someone who hasn’t heard the record gets to hear the chorus before being asked to leave the app.

Bring back

Add the post link and available results for the requested period. Include the link-page report if you have it. Leave missing numbers blank; FRWRD handles the comparison.

DAY 52 · OPT-IN EMAIL · ABOUT 15 MINUTES

Send one email to the fans who opted in.

One short note. One listening link. Keep email results separate from Instagram.

See the email starting point

Subject

After the Afterparty is out

Body starting point

My new single, After the Afterparty, is out now. You can listen here.

Button

Listen to After the Afterparty

Add your own explanation only if you want to share it. Bring back available link clicks and replies you choose to share. No opted-in audience means no email-send task.

RESULTS & NEXT WEEK · ILLUSTRATIVE WALKTHROUGH

Report from the action itself.

On her campaign action, Sienna chooses “I did this,” then “Add my results.” The form already knows the song, action and plan. She adds the actual report link, completed dates and available numbers, leaving anything unknown blank.

She also records whether she changed the idea, used paid promotion and felt comfortable making it. FRWRD first shows “Results saved. We’re reviewing your next step,” then separates what happened, what we learned, what changes next and what is still missing.

“I couldn’t do this” opens a campaign support case. Suggested changes wait for review; her current plan remains clearly identified.

DAY 60 · NEXT-PLAN REVIEW

Check the results before choosing another test.

The next move can repeat the format, change one part, or wait for a usable result. It depends on what happened.

What FRWRD checks

Did the post run? Do both reports cover the same kind of visitor and equal periods? Is the listening path working? A report that is missing or disputed cannot support a claimed improvement.

Day 46 starts where Sienna is. Earlier days remain plan history; joining later does not mark them completed.

THE RESULTS THAT INFORM THE NEXT MOVE

More visitors.
A higher click rate.
A reason to test again.

In this example, more people reach the song’s link page and a larger share choose a music service. These figures would give FRWRD something to investigate. They do not tell us why the change happened.

Illustrative numbers · two equal 14-day windows

Unique visitors to the song’s tagged link page

Starting point600

Refined plan900

+300 visitors · +50%

Visitors who clicked a listening destination

Starting point24

Refined plan72

+48 distinct clickers · +200%

Listening-destination click rate

Starting point4%

Refined plan8%

+4 percentage points · +100% relative

Starting point: Days 32–45. Refined plan: Days 46–59. Both 14-day windows are after release day; the later report is complete at Day 60. Same song link page and Instagram-tagged path. Each person counts once per window if they click at least one music-service destination. Repeat clicks, email, social views and DSP data are excluded.

Click rate: 24 ÷ 600 = 4%; 72 ÷ 900 = 8%. The increase is 4 percentage points, or 100% relative to the starting rate. The periods contain different numbers of visitors; this is an illustrative sequential comparison, not a controlled causal experiment.

These are example figures, not actual client results or forecasts. A click to a music service does not confirm a stream.

DAY 60 · A POSSIBLE NEXT MOVE

Try the performance again.
Change the opening.

If the reports are valid and comparable, another small performance test could help check whether the response repeats. Keep the song section and listening page. Change one opening treatment.

This remains a candidate for another test. It does not authorize extra spending.

What changes

One part of the next creative test.

What stays protected

Her boundaries, weekly capacity and spending approval.

What FRWRD watches

Whether the response repeats in another comparable period.

What if the numbers don’t improve?

Keep the current direction, simplify the test, check the listening path or ask for the missing report. A weak or negative result does not become a win. Sometimes the useful next step is to wait.

ONE RELEASE ROOM

The plan connects
to the rest of your release.

Your release, your actions, your results, and your next move in one place. Your files, service choices, agreements and support stay connected. You can see what needs your attention and what is waiting on FRWRD or a partner.

Distribution

FRWRD organizes metadata, master ownership, assets, credits, clearances and partner readiness, then keeps you informed through the manual ACTS delivery workflow.

About distribution ↗

Publishing

Keep writers, splits, PRO/CMO and IPI/CAE details, existing administrators and registration status visible. Publishing Administration is optional unless you request FRWRD sync consideration.

About publishing ↗

Sync

FRWRD considers eligible compositions for sync only with FRWRD Publishing Administration and the required rights review. Consideration does not guarantee a pitch, license or placement.

About sync ↗

Marketing

Start with your song, audience, goal and resources. Each meaningful action explains how to execute it, what to capture and what to do if the evidence is incomplete.

About marketing ↗

Distribution is optional. Sync consideration requires affirmative FRWRD Publishing Administration enrollment, current composition authority and rights clearance. Your approved agreements control fees and shares. ACTS partner progress is recorded manually; no live partner connection is implied.

BEFORE YOU JOIN

A few useful answers.

Do I have to use FRWRD for distribution?

No. Distribution and Publishing Administration are separate service decisions, confirmed during onboarding and agreement review.

Is Publishing required?

Publishing Administration is optional unless you request FRWRD sync consideration for the composition. Required rights still need review.

Can I choose Sync without Publishing?

No. Sync consideration requires FRWRD Publishing Administration. Distribution remains optional. The app asks you to affirmatively add Publishing + Sync; it never enrolls you silently.

Does Publishing guarantee Sync?

No. It does not guarantee a pitch, license or placement.

Does FRWRD guarantee playlists, streams or press?

No. FRWRD builds a process from your inputs and measured evidence. Editorial, audience and commercial outcomes remain independent.

Where are distribution payouts?

ACTS manages distribution payout reporting. FRWRD does not estimate royalties from stream counts.

YOUR NEXT FEW WEEKS

A plan you can follow.
Room to change it.

Start with the song and the time you have. Make the next piece, add the results, and see what to keep or change. If you want FRWRD to hear the record first, send it to A&R.

Sienna is a hypothetical artist scenario. The release, activities and numbers shown are created for demonstration—not actual client results, typical outcomes or a forecast. This walkthrough shows how a plan can respond to information; it does not establish that FRWRD caused the changes shown. Actual outcomes vary. No stream, revenue, playlist, press or sync result is promised.

Build my release plan Send a record to A&R

An A&R submission does not promise signing or a response timeline.